“The Boxer” project was a launch campaign for Schneider Optics’ new Cine Xenar lens line. The piece was shot and edited two days before the release at the National Association of Broadcasters show in Las Vegas.

The goal was to showcase the imagery the lenses created in a non-traditional way. Most productions that feature products focus on the technical features and forget about the purpose behind the product itself. This piece was designed to highlight the beauty of the lenses in a more subtle way that actually kept audiences engaged.